Marketing and Outreach:

• Produced marketing win-wins in community partnerships with media, arts, education, business, and environmental organizations. 

• Created and maintained station websites, social media sites and email newsletters.

• Produced and promoted events within marketing plan, writing press releases, calendar announcements, artist interviews and followed up for positive coverage.

 

Event Management:

• Created, planned, booked, promoted, executed (often broadcast) station and arts organization events.  Produced successful concerts, festivals, live remotes, fund-raising events.

 

Program - Audience Development:

• Developed new public radio formats, (AAA and Americana) fine-tuned programming and strengthened on-air sound to double audience at two stations.

 

Personnel Management:

• Managed, evaluated, retained employees, up to 6 full time professional staff.

• Developed and trained volunteer workers from 25 to 100 community adult and student volunteer staff members for broadcast and support functions.

 

Fiscal Management:

• Generated and met first manager-originated budgets for 2 fledgling stations. 

• Planned, managed and met annual budgets at 4 stations over the past 25 years.

 

Fund-raising and Sales:

• Exceeded sales goal of $12,500 in monthly underwriting collections.

• Raised $25,000 in direct team support for carriage of an AAA minor league baseball season.

• Twice increased new station fund-raising revenues from under $100,000 to over $650,000 in five years.

• Raised $100,000 for digital conversion and HD Radio.

• Raised $10,000 per year for three years from National Endowment for the Arts for Youth Media Program.

 

Media Production:

• Wrote and produced cable-access college TV programming for local community, and promotional videos for RTV curriculum and college administration.

• Produced instructional designed interactive training video-conferences with student/staff production/engineering team for the North Carolina Department of Community Colleges.

• Produced historical radio feature series: Over Home (NC), Along the D&L Heritage Corridor (PA), and Back Yard Revolution (VA).

 

Technical Expertise:

• Digital editing Adobe Audition, Audacity, iMovie.

• Web design: Wix, Wordpress, Godaddy Web Builder.

• Radio automation systems: Enco DAD, BSI Wavestation and Simian.

• MS Office documents, spreadsheets, poster design and power point display.

 

Youth Training:

• Expanded student involvement in radio stations, through internships and direct training for production, operations and broadcasting.

• Started and maintained Youth Media Program training high school students for broadcasting.

• Early Experience: Supervised CETA youth employment training for under-served young adults, setting up supervised part time work experiences. Trained in life skills, resume writing, time management, dress for success and employability.  Evaluated success and kept CETA records on each young person for local community center. 

 

Teaching and Curriculum Design:

• Designed, wrote curriculum and taught Broadcast Management, Radio and TV Programming, TV Production, Broadcast Promotions, Broadcast Writing, Media Law, and Film Studies.

 

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